Become a certified growth hacker!
Join a network of more than 45,000 alumni and teams from top firms, like PayPal®, IBM®, Accenture®, and others in the world's bestselling growth hacking course!
Grow your digital marketing results faster through the power of growth hacking! In this industry-leading course, you’ll discover the extraordinary benefits of digital metrics, including lean analytics, web traffic, digital conversion funnels, and LTV and CAC calculations. You’ll also gain access to cutting edge info about inbound marketing, email marketing, SEO, paid acquisition, public relations, viral marketing, and much more!
You can now earn your Eazl Growth Hacker certificate by completing 100% of this course. Eazl will customize, host, and issue your certificate so that you can impress clients and employers with your knowledge and commitment to building growth hacking skills!
"I love how it is divided into sections on different growth topics and then always finishes with a practical exercise for each chapter to summarize and get our brain to work a bit. The exercise is ongoing from the beginning and keeps building throughout the course as we learn more. The topics are very exciting and could be put to immediate use in the real world. " -Alex H.
Introducing…The Digital Marketing Toolkit for the Connected Economy
Want to have huge success in modern digital marketing? With this remarkable course at your fingertips, you can hone the much-needed skills to attract and retain customers through any online channel. By leveraging the advantages of growth hacking, you can:
- Compete head-to-head with even the biggest firms in Silicon Valley
- Build your business with secrets unknown to most entrepreneurs
- Qualify for more prestigious and higher-paying digital marketing jobs
- Improve your outcomes with content marketing, social media, and SEO
- Discover the real potential of email marketing, viral marketing and public relations
- Lead digital marketing teams to massive increases in conversion rates
- Multiply your results with growth hacking applied across numerous channels
The demand for digital marketing experts is increasing every day, and one of the key factors of success is keeping up with the latest trends. This growth hacking course puts you in the driver’s seat with the most relevant, most effective information available.
And no boring power point slides, ever! This flagship course was developed in partnership with leading instructional designers. The course is exceptionally well-crafted, allowing you to learn growth hacking concepts and apply them immediately. You’ll also enjoy the beautifully animated learning modules, developed by Eazl’s own animation team.
"Everything is so easy to comprehend, full of links and useful information. Will definitely be finishing this course -well worth the money. I can recommend it to anyone!" -Stefani K.
Growth Hacking – The Secret Key to Digital Marketing Mastery
Ready to get feedback quicker – and make changes faster – to supercharge your digital marketing results? You’ve got all the strategies you need in this growth hacking course.
In the first part of the course, you’ll gain essential “big picture” skills, including developing your customer personas, interviewing your target markets, and analyzing your “buyer center” (i.e. the individuals in your target market with the most purchasing power).
Next, you’ll learn how to analyze your results. With any growth hacking effort, you always want to know what’s working, where it’s working, and what needs to be changed. For this, you need digital marketing tools like web traffic analysis and lean analytics.
Lastly, you’ll discover highly effective tools to bring boatloads of new customers – ones with money to spend – into your online eco-system. This includes the concepts of digital conversion funnels, lifetime customer value (LTV), and customer acquisition costs (CAC).
"JUST started the course and already have a half page of notes. For sure one of the best marketing/growth courses that I have purchased so far." -Braeden H
Develop a User-Centric Approach to Digital Marketing
You’ll start by learning what growth hacking is and then move on to building your digital analytics skills. We'll take your Google Analytics skills to the next level by teaching you how to use these advanced tools with real data from the Google Merchandise Store. Then, you'll learn how to develop marketing personas and user segments--using online research methods (like Facebook Audience Insights) and the person-to-person interviewing methods used by companies like IDEO and Apple in Silicon Valley. Then, you'll learn how to work with Pirate Metrics and marketing funnels so that you can guide potential customers through each step... from awareness to revenue to referrals.
In the second half of the course, you’ll discover how to create digital marketing materials that target the unique wants and needs of your customer. This might seem like a given, right? In fact, it’s a much rarer skill than you might think, and absolutely crucial for maximizing sales. No growth hacking course is complete without this must-know info!
Then you’ll get a crash course in both online SEO and in content marketing, allowing you create relevant and memorable content that’s designed to be discoverable on the web. The email marketing section will introduce you to automated strategies for email. You’ll also develop the ability to use email platforms to manage your subscriber lists.
In the later parts of the course, you'll learn how to estimate and use both Lifetime Customer Value (LTV) and Customer Acquisition Costs (CAC)--two critical metrics for building a digital marketing engine. The course wraps up with a section on paid acquisition (like PPC Ads and social media ads) so that you can bring traffic into the "top of your funnel" on-demand.
"This is by far the best course I have taken. Incredible organization, the materials are so detailed and Davis is absolutely great. Everybody is so engaged! It is so easy to learn!" -Miriam O.
"Everything is so easy to comprehend--full of links and useful information. Well worth the money...I can recommend it to anyone." -Stefani K.
Eazl is the online school that fits your life. Since launching in 2013, Eazl courseware has received 25,000+ 5-star reviews and is trusted by teams at Tesla, Harvard, the World Bank, and many other leading organizations. Today, 250,000+ students use Eazl to build and prove their skills from anywhere, on any device, on their own schedule.
Eazl also offers you industry-leading digital student support. More than just Q&A, you can get high-quality feedback on projects that can be career game-changers for you--like your resume and completed course projects. For example, many students at the University of San Francisco and EDHEC Business School submit and receive feedback on their resumes from Eazl’s student support team before graduating. Our team is passionate about delivering you honest feedback to support your learning and enable you to put your best foot forward.
You can take advantage of three kinds of learning experiences with Eazl: Career Hacking, certificate courses, and Eazl’s BFE Program.
- Career Hacking is the best-selling career management course in the history of the Internet. It’s a great way to learn how the job market works, to refine your career strategy, and to build your resume and LinkedIn® profile. We also offer additional services to help you build a strong professional brand and navigate your job search.
- Eazl’s certificate courses enable you to develop a specific skill, get templates and tools related to the skill that you can alter for your own uses, and receive a customized certificate for completing the course. For example, Eazl’s Growth Hacking with Digital Marketing class is a certificate course with more than 35,000 alumni worldwide.
- In Eazl’s Business, Finance, and Economics Intensive (BFE) program, you’ll learn everything you need to know to be a capable, well-rounded businessperson. Through the BFE program, you pick among 5 specializations or complete all 5 to prove that you’re someone who deserves a seat at the leadership table.
Preview[Beginner] What is Growth Hacking? (1:58)
StartHello and Welcome to Growth Hacking with Digital Marketing! (4:24)
Start[Intermediate] How to Launch and Run Your Growth Team (3:10)
StartAccess All of Your 2023 Growth Hacking Templates, Guides, and Special Resources
Start[Expert Interview] 4 Takeaways on Growth from Sean Ellis, the OG Growth Hacker (7:11)
StartLet Google Analytics Release Your Inner Detective (2:25)
Start[Beginner] How to Measure Traffic Volume and Visitor Interest (1:33)
Start[Beginner] How to Measure Engagement and Actions Taken (1:47)
Start[Beginner] Source/Medium: Where's the Good Traffic Coming From? (2:18)
Start[Expert Interview] Roberto from Google on Why GA4 is a Major Shift in Analytics (27:02)
StartQuiz: Google Analytics 4 and the New Direction of SEO and Analytics
StartAARRR! Sailing from Pirate Metrics to the Land of Conversion Funnels (2:40)
Start[Intermediate] An Introduction to Digital Funnels and Conversion Points (2:29)
StartVoices from the Field: The Impact of GDPR, iOS14, and Other Privacy Frameworks (4:20)
StartAssignment: Show Off Some of Your New Google Analytics Skills Using the New GA4 Console (1:33)
StartWhat if Your Focus was So Clear You Found Growth Hacks in Your Dreams? (2:22)
Start[Beginner] The Fundamentals of Segmentation for Growth Hackers (2:27)
Start[Expert Interview] Thomas Paris from MAD Kings on Segments and Acquisition (6:46)
Start[Intermediate] How to Build Personas and Needs Maps through Customer Interviews (3:33)
StartWhat are the Building Blocks of a Growth Hacking Campaign? (2:48)
Start[Expert Interview] Alen Faljic on Soft Data and Design Thinking (7:03)
Start[Beginner] Three Growth Marketing Concepts We'll Use Throughout the Course (3:57)
Start[B2C Case Study] 3 Growth Levers Maja Pulled to Grow a Hair Care Brand in the US (2:54)