[Beginner] The Fundamentals of Lean Analytics

[2018] Growth Hacking with Digital Marketing (version 5.2)

Welcome to Growth Hacking 5 and the MASSIVE 2018 Update

Learn Pirate Metrics and Set up Your Analytics System

The Awesome Little Digital Fly on the Wall (2:55)
[Beginner] How to Measure Traffic Volume and Visitor Interest (1:33)
[Beginner] How to Measure Engagement and Actions Taken (1:47)
[Beginner] Source/Medium: Where's the Good Traffic Coming From? (2:18)
[Intermediate] SideBYSide: Set Up Your Google Analytics Property (5:47)
[Intermediate] SideBYSide: Set Up Your Facebook Pixel (2:32)
6 Product Launch Tips from Stella, CMO of EQUA Products (7:24)
Pirate Metrics! Let’s Expand Your View of Funnels (3:33)
[Beginner] SideBYSide: Voice Command Your Google Analytics Database (3:40)
[Intermediate] An Introduction to Digital Funnels and Conversion Points (2:29)
[Intermediate] Maja’s Practicum: Sail Your Pirate Analytics Ship (7:00)
[Advanced] Build an Automated Google Analytics Monitoring System (27:59)

Develop Your Personas and Buying Center

Relationship-based Approaches to Persona Development (3:37)
[Beginner] Personas: Know Your Customer and Win (3:33)
[Beginner] The Fundamentals of Segmentation for Growth Hackers (2:27)
Thomas Paris from MAD Kings on Segments and Acquisition (6:46)
Digital Approaches to Persona Development and the $100k Survey (2:49)
Brian Taylor from Amazon on A/B Testing and Tesla (6:59)
[Intermediate] Maja’s Practicum: Build a Digital Persona (12:26)
Assignment: Develop Personas with Digital Tools (3:38)

Use Data to Learn Strategies and Run Your Growth Team

You Don’t Need to Know Everything when You Have Data (3:40)
[Beginner] Three Growth Marketing Concepts We'll Use Throughout the Course (3:57)
[Intermediate] 5 Hats: The Five Skills Needed to Hack Growth (2:17)
In Growth Hacking, Strategies are Learned not Designed (2:38)
[Beginner] The Fundamentals of Lean Analytics (3:05)
[Intermediate] Find and Measure Your Leading Variables (2:47)
[Intermediate] Prioritize Experiments with the ICE System and Find Wins (2:11)
[Intermediate] Maja’s Practicum: Run a Growth Marketing Canvas Session (14:58)
Assignment: Generate Growth Hacking Experiment Ideas (2:49)

Reduce Funnel Friction with Language/Market Fit and Good UI

Increase Conversions by Finding Language/Market Fit (1:25)
[Beginner] Write Better Copy for Your Emails, Blogs, Websites, etc. (2:51)
[Beginner] Design a Killer Landing Page (2:42)
[Intermediate] Reduce Friction in Your User Interfaces (2:17)
Romina Kavčič: Language + Usability = Conversion (5:55)
[Intermediate] Try These Methods to Increase Email List Signups (3:02)
Use Social Media as a Testing and Acquisition Channel (2:39)
[Beginner] Learn Best Practices for Developing Online Communities (2:55)
[Beginner] SideBYSide: Set Up Your Social Scheduler (2:12)
[Intermediate] Test to Develop Your Acquisition Channel Mix (3:28)
[Intermediate] Maja Practicum: Build an Awesome Experiment Management System (Davis Guest Hosts) (15:04)
Assignment: Rank this Experiment Using the ICE System (1:55)

Hacking Awareness and Acquisition: Let’s Drive Traffic

Use Online Ads to Test and Iterate Fast (4:05)
[Beginner] Learn the Fundamentals of Online Advertising (2:42)
[Beginner] When to Use Social Media Ads vs. PPC Ads (2:18)
[Intermediate] Launch and Manage Your Online Ads (3:41)
The Fundamentals of Optimizing Awareness and Acquisition Channels (4:10)
[Beginner] Send More Effective Marketing Emails (3:22)
[Intermediate] SideBYSide: Create a Custom Segment in MailChimp (2:47)
[Beginner] SideBYSide: Set Up Basic Link Tracking for a URL (2:31)
[Advanced] Use UTM Tracking to Compare Channels and Content (2:51)
[Advanced] SideBYSide: Append UTM Codes to a Link (1:46)
[Intermediate] Maja’s Practicum: Build a Leadpage and Integrate Mailchimp (29:00)
[Advanced] Maja’s Practicum: Set up Google Tag Manager and Hotjar (13:56)
[Advanced] Maja’s Practicum: Track On-page Events in Google Analytics (9:49)
Assignment: Evolve Your Online Ad Strategy (3:02)

Strategies for Optimizing Towards High-priority Personas

Revenue Hacking: Prioritize Profitable Personas and Segments (3:02)
[Intermediate] Estimate the LTV and CAC of User Groups (3:21)
[Intermediate] SideBYSide: Let’s Estimate LTV and CAC of Different Personas (6:58)
[Advanced] Place a Value at Each Point of Conversion in Your Funnel (3:11)
Simon Belak on Segmenting and Lifetime Customer Value (5:02)
Optimizing Towards High-priority Segments through SEO (3:35)
[Beginner] Five Must-know SEO Practices (3:09)
[Intermediate] SEO Optimize a Webpage for Inbound Traffic (1:58)
Why Voice Search will Drive Search Discovery in 2018 and Beyond (5:53)
[Intermediate] Davis Guest Practicum: Drive Traffic to a Leadpage (1:28)
Assignment: Estimate Your Lifetime Customer Value (LTV) (3:09)

Use Your Data to Double Down on What Works

Use Content Analytics to Increase Your Relevance to Audiences (1:32)
[Intermediate] Use the RIFE Method to Research Content Ideas (2:23)
[Intermediate] SideBYSide: Mine Your Content Analytics (7:12)
[Intermediate] Three Advanced Email Marketing Implementations (3:15)
[Intermediate] SideBYSide: Automate the Delivery of Emails Based on a Trigger (2:59)
How to Amplify Successes through Public Relations (2:07)
[Intermediate] Increase the Likelihood that Your Content will Go Viral (2:59)
[Intermediate] Pour Gasoline on a Viral Spark through the Media (3:06)
Joy Schoffler on Working the Media when You Have Something Newsworthy (5:46)
[Intermediate] SideBYSide: Find and Mass Mail Journalists and VIPs (5:20)
[Advanced] Maja’s Practicum: Experiment Analysis with FB, GA, and Hotjar (14:23)
Assignment: Segment this Audience to Increase Conversions (1:52)

Growth Hack Conversion and Retention

The Two Elements of Conversion (4:00)
[Intermediate] Try these Five Methods to Increase Conversions (3:15)
[Intermediate] Remarket to Users Based on their Online Behavior (2:12)
[Intermediate] SideBYSide: Set Up a Facebook Pixel Remarketing Audience (1:38)
Growth Hacking Retention Can Dramatically Increase Profits (3:58)
[Intermediate] Define and Growth Hack Your Retention Cohorts (2:56)
[Intermediate] Maja’s Practicum: Install 3 of Maja’s Favorite Conversion Tools (14:20)
[Advanced] Maja’s Practicum: Find Retention Issues and Fix Falloff Points (24:24)
Assignment: Try to Fix the Leaky Part of this Digital Funnel (2:13)

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