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(2019) Growth Hacking with Digital Marketing [Version 6.2]
Are You Ready to Growth Hack the Google Merch Store? Let’s Get Started!
Watch the Trailer for Eazl’s 2019 Growth Hacker Certification Course (Version 6) (0:58)
[Beginner] What is Growth Hacking? (1:58)
Hello and Welcome to the 2019 Course from Your Instructors Davis, Maja, and Jure (4:42)
[Intermediate] How to Launch and Run Your Growth Team (3:10)
Access All Eazl 2019 Growth Hacking Templates, Guides, and Special Resources
New for 2019: Accelerated Learning Pathways Now Available
How to Get Insights from Google Analytics and Apply them to Marketing Funnels
Let Google Analytics Release Your Inner Detective (3:23)
[Beginner] How to Measure Traffic Volume and Visitor Interest (1:33)
[Beginner] How to Measure Engagement and Actions Taken (1:47)
[Beginner] Source/Medium: Where's the Good Traffic Coming From? (2:18)
[Intermediate] SideBYSide: Set Up Your Google Analytics Property (5:47)
[Intermediate] SideBYSide: Two Ways to Install Your Facebook Pixel (2:27)
[Optional] Voice Command Your Google Analytics Database (3:40)
[Expert Interview] Reva Minkoff on Using Analytics at Different Stages of Growth (6:43)
AARRR! Sailing from Pirate Metrics to the Land of Conversion Funnels (3:15)
[Intermediate] An Introduction to Digital Funnels and Conversion Points (2:29)
Practicum 1: Use Google Analytics to Find Good Segments Then Enrich them with Facebook Insights (16:28)
Assignment 1: Get Hands-on with Real Data from the Google Merch Store (3:33)
[Advanced] Build an Automated Google Analytics Monitoring System (27:59)
Accelerate Growth by Developing Personas and Focusing on Specific User Segments
What if Your Focus was So Clear You Found Growth Hacks in Your Dreams? (2:52)
[Beginner] The Fundamentals of Segmentation for Growth Hackers (2:27)
[Expert Interview] Thomas Paris from MAD Kings on Segments and Acquisition (6:46)
[Beginner] SideBYSide: How to Use Facebook Audience Insights (Research vs. Ads) (3:04)
[Intermediate] How to Build Personas and Needs Maps through Customer Interviews (3:33)
[Expert Interview] Alen Faljic on Soft Data and Design Thinking (7:03)
What are the Building Blocks of a Growth Hacking Campaign? (3:27)
[Beginner] Three Growth Marketing Concepts We'll Use Throughout the Course (3:57)
[Intermediate] Do You Have a Must-have Product or Service? (2:18)
Practicum 2: Build the Richard Persona in Xtensio with Maja (3:22)
Assignment 2: Plan a Growth Hacking Experiment for the Richard Persona (1:26)
Use Data to Learn Strategies and Run Your Growth Team
You Don’t Need to Know Everything when You Have Data (3:09)
[Analyze Data] The Fundamentals of Lean Analytics (3:05)
[Focus on the Inputs] Find and Measure Your Leading Variables (2:47)
[Prioritize Growth Ideas] How to Use the ICE System in Growth Hacking (2:11)
[Work as a Team] 5 Hats: The Five Skills Needed to Hack Growth (2:17)
Brian Taylor from Amazon on UX and When to Use A/B Testing (6:59)
Practicum 3: Maja, Davis, and Jure Brainstorm Richard Persona Growth Hacks (12:35)
Assignment 3: Build the Richard Persona in the Google Merch Store (2:57)
Find Language/Market Fit: From Copywriting to Dynamic Creative
How to Test Your Way to Language/Market Fit (2:50)
[Beginner] Write Better Copy for Your Emails, Blogs, Websites, etc. (2:51)
[Intermediate] Hacking Acquisition: The 8 Seconds Rule and Channel Testing (3:28)
[Intermediate] Try These Methods to Increase Email List Signups (3:02)
[Advanced] What is Dynamic Creative and How Can You Use It? (1:23)
[Expert Interview] Savvas Zortikis on Using Viral Loops to Gamify Email Referrals (5:32)
Practicum 4: Let’s Launch and Debrief a Dynamic Creative Ad Test (9:31)
Assignment 4: Use Google Merch Store Data to Find Language/Market Fit Ideas (0:29)
[Intermediate] Maja Practicum: Build an Awesome Experiment Management System (Davis Guest Hosts) (15:04)
Assignment: Rank this Experiment Using the ICE System (1:55)
How to Build Landing Pages and Develop Visual Language Fit
What’s the Language Spoken by 65% of the Global Population? (2:51)
[Beginner] The Fundamentals of User Experience (UX) (2:17)
[Beginner] Design a Killer Landing Page (2:42)
Romina Kavčič: Language + Usability = Conversion (5:55)
[Intermediate] Try these Five Methods to Increase Conversions (3:15)
Practicum 5: How UX Impacts the Way People Shop on Your Site (18:28)
Assignment 5: Reverse Engineer Visual Content for the Richard Persona (1:16)
The Fundamentals of Driving, Directing, and Tagging Traffic
Imagine Yourself Managing Your Own Digital Airport (3:13)
[Beginner] The Structure, Channels, and Metrics of Online Advertising (3:41)
[Beginner] The Fundamentals of Setting Up Search (or “CPC”) Ads (2:42)
[Beginner] Audiences and the Basics of Social Media Advertising vs. PPC (2:18)
What’s the Most Important Part of Your Funnel? (3:10)
[Beginner] Send More Effective Marketing Emails (3:22)
[Intermediate] SideBYSide: Create a Custom Segment in MailChimp (2:47)
[Beginner] SideBYSide: Set Up Basic Link Tracking for a URL (2:31)
[Advanced] Use UTM Tracking to Compare Channels and Content (2:51)
[Advanced] SideBYSide: Append UTM Codes to a Link (1:46)
Practicum 6: Facebook Ads Tips from Jure (He’s Sold €30m+ with FB Ads) (18:35)
Assignment 6: What PPC Ads Drive Good Traffic to the Google Store? (1:25)
Strategies for Optimizing for Personas and Users that Generate the Most Revenue
Could Lifetime Customer Value Be the Most Important Marketing Metric? (3:22)
[Intermediate] How to Estimate Lifetime Customer Value and Acquisition Cost (3:21)
[Advanced] Place a Value at Each Point of Conversion in Your Funnel (3:11)
[Intermediate] SideBYSide: Let’s Estimate LTV and CAC of Different Personas (6:58)
[Expert Interview] Simon Belak on Segmenting and Lifetime Customer Value (5:02)
As We Shift Focus on Revenue, Let’s Move Our Focus Down the Funnel (1:09)
[Beginner] Five Must-know Search Engine Optimization (SEO) Practices (3:09)
[Intermediate] The Five-Point SEO Checklist for Content Marketing (1:58)
Practicum 7: Engineering On-site Psychology to Drive Conversions (29:41)
Assignment 7: Create Your First Custom Report and Pilot an SEO Strategy (2:51)
Turn Sparks into Flames: How to Use Data to Double Down on What Works
How to Mix Social Media and Public Relations to Expand Your Audience (1:27)
[Intermediate] Use the RIFE Method to Research Content Ideas (2:23)
[Beginner] SideBYSide: How to Mine Your Content for Useful Analytics (7:12)
[Intermediate] Three Advanced Email Marketing Implementations (3:15)
[Intermediate] SideBYSide: Automate the Delivery of Emails Based on a Trigger (2:59)
[Intermediate] What Factors Increase the “Viral Effect” of Content? (2:59)
[Intermediate] ...but What Really Makes a Piece of Content “Go Viral?” (3:06)
[Expert Interview] Joy Schoffler from Leverage PR on Working the Media (5:46)
[Intermediate] SideBYSide: Find and Mass Mail Journalists and VIPs (5:20)
Practicum 8: How to Pick Products and Territories for Expansion (15:02)
Assignment 8: How Would You Expand the Google Merch Store Beyond the US (0:41)
Growth Hacking Retention: Acquisition is Expensive. Retention is Not.
Where the Fun and Money Is (or Mr. Steve’s 100th Birthday Party) (3:48)
[Intermediate] The Fundamentals of Remarketing Based on User Behavior (2:12)
[Intermediate] SideBYSide: Build Audiences Who Engaged on Facebook or Instagram (2:42)
[Advanced] SideBYSide: Let’s Target of Cart Abandoners and Engaged Traffic on FB (1:51)
[Intermediate] Define and Growth Hack Your Retention Cohorts (2:56)
Practicum 9: Maja and Jure’s Approaches to Retaining Customers (14:51)
Assignment 9: Develop a Post-purchase Flow for the Richard Persona (1:11)
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[Analyze Data] The Fundamentals of Lean Analytics
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