You Don’t Need to Know Everything when You Have Data

[2021] Growth Hacking with Digital Marketing (Version 7.3)

Let's Put You On the 🚀Rocketship! Welcome to Growth Hacking 7 -- New for 2021!

Watch the Trailer for Eazl’s 2021 Growth Hacker Certification Course (Version 7) (1:01)
[Beginner] What is Growth Hacking? (1:58)
Hello! Welcome to Growth Hacking 2021 (Version 7)! (4:21)
[Intermediate] How to Launch and Run Your Growth Team (3:10)
Access All of Your 2021 Growth Hacking Templates, Guides, and Special Resources
[Expert Interview] 4 Takeaways on Growth from Sean Ellis, the OG Growth Hacker (7:11)

How to Get Insights from Google Analytics and Apply them to Marketing Funnels

Let Google Analytics Release Your Inner Detective (2:25)
[Beginner] How to Measure Traffic Volume and Visitor Interest (1:33)
[Beginner] How to Measure Engagement and Actions Taken (1:47)
[Beginner] Source/Medium: Where's the Good Traffic Coming From? (2:18)
[Intermediate] SideBYSide: Let's Install Your Google Analytics, Facebook, & Hotjar Pixels w/ Google Tag Manager (26:50)
[Expert Interview] Get an Overview of Google Analytics with Roberto from Google (13:38)
AARRR! Sailing from Pirate Metrics to the Land of Conversion Funnels (2:40)
[Intermediate] An Introduction to Digital Funnels and Conversion Points (2:29)
Assignment: Show Off Some of Your New Google Analytics Skills (Beginner) (3:30)

Accelerate Growth by Developing Personas and Focusing on Specific User Segments

What if Your Focus was So Clear You Found Growth Hacks in Your Dreams? (2:22)
[Beginner] The Fundamentals of Segmentation for Growth Hackers (2:27)
[Expert Interview] Thomas Paris from MAD Kings on Segments and Acquisition (6:46)
[Beginner] Interest Targeting: Facebook Audience Insights & the Eazl Rule of 80 (3:04)
[Intermediate] How to Build Personas and Needs Maps through Customer Interviews (3:33)
What are the Building Blocks of a Growth Hacking Campaign? (2:48)
[Expert Interview] Alen Faljic on Soft Data and Design Thinking (7:03)
[Beginner] Three Growth Marketing Concepts We'll Use Throughout the Course (3:57)
[Intermediate] Do You Have a Must-have Product or Service? (2:18)
Assignment: Find an Interest-based Audience that Meets the Eazl Rule of 80 (Intermediate) (3:07)

Use Data to Learn Strategies and Run Your Growth Team

You Don’t Need to Know Everything when You Have Data (2:16)
[Analyze Data] The Fundamentals of Lean Analytics (3:05)
[Focus on the Inputs] Find and Measure Your Leading Variables (2:47)
SideBYSide: How to Build and Share Dynamic Analytics Reports with Google Data Studio (10:24)
[Prioritize Growth Ideas] How to Use the ICE System in Growth Hacking (2:11)
[Expert Interview] Tips on Starting a Growth Team from Pedro Clivati (GrowthHackers.com) (10:36)
[Work as a Team] 5 Hats: The Five Skills Needed to Hack Growth (2:17)
Practicum: Maja, Davis, and Jure Brainstorm Richard Persona Growth Hacks (11:55)
Assignment: Rank Jure’s Waitlist Experiment Idea Using the ICE Framework (0:37)

Find Language/Market Fit: From Copywriting to Dynamic Creative

How to Test Your Way to Language/Market Fit (2:05)
[Beginner] Write Better Copy for Your Emails, Blogs, Websites, etc. (2:51)
[Intermediate] Hacking Acquisition: The 8 Seconds Rule and Channel Testing (3:28)
[Expert Interview] Stella Korošec on Finding Fit with Brand, Audience, and Channel (27:53)
[Intermediate] Try These Methods to Increase Email List Signups (3:02)
[Advanced] What is Dynamic Creative and How Can You Use It? (1:23)
Practicum: Let’s Launch and Debrief a Dynamic Creative Ad Test (9:31)
Practice Converting Early Ad Test Data into Recommendations for a Product Team (1:19)

User Experience: How to Increase Conversions by Leveraging Tech and Psychology

What’s the Language Spoken by 65% of the Global Population? (2:49)
[Beginner] The Fundamentals of User Experience (UX) (2:17)
[Beginner] SideBYSide: How to Use Hotjar to Record and Review User Behavior (9:02)
[Beginner] Design a Killer Landing Page (2:42)
Brian Taylor from Amazon on UX and When to Use A/B Testing (6:59)
[Intermediate] Try these Five Methods to Increase Conversions (3:15)
Practicum: UX & Conversion Elements in Digital Purchasing Environments (20:24)
Assignment: Use Hotjar Recordings to Generate Landing Page Optimization Ideas (1:12)

Ads and Conversion: The Fundamentals of Driving, Directing, and Tagging Traffic

Imagine Yourself Managing Your Own Digital Airport (2:08)
[Beginner] The Structure, Channels, and Metrics of Online Advertising (3:41)
[Beginner] The Fundamentals of Setting Up Search (or “CPC”) Ads (2:42)
[Beginner] Audiences and the Basics of Social Media Advertising vs. PPC (2:18)
What’s the Most Important Part of Your Funnel? (2:15)
SideBYSide: How to Use Email Marketing in Today’s Marketplace (17:53)
[Beginner] Send More Effective Marketing Emails (3:22)
[Intermediate] Three Advanced Email Marketing Implementations (3:15)
[Expert Interview] Katie from Rebrandly Teaches the Basics of Link Management (20:56)
[Advanced] Use UTM Tracking to Compare Channels and Content (2:51)
[Advanced] SideBYSide: Append UTM Codes to a Link (1:46)
[Expert Interview] Learn Facebook Ads Strategies with Jure Knehtl (€60m+ Sold) (12:08)
Practicum: 20 Minutes inside the Facebook for Business Platform with Jure (19:30)

Strategies for Optimizing for Personas and Users that Generate the Most Revenue

Could Lifetime Customer Value Be the Most Important Marketing Metric? (3:33)
[Intermediate] How to Estimate Lifetime Customer Value and Acquisition Cost (3:21)
[Advanced] Place a Value at Each Point of Conversion in Your Funnel (3:11)
[Expert Interview] Gabe Villimizar on B2B Sales Using LinkedIn & Social Media (31:13)
[Intermediate] SideBYSide: Let’s Estimate LTV and CAC of Different Personas (6:58)
As We Shift Focus on Revenue, Let’s Move Our Focus Down the Funnel (1:37)
[Beginner] Five Must-know Search Engine Optimization (SEO) Practices (3:09)
[Intermediate] The Five-Point SEO Checklist for Content Marketing (1:58)
Practicum: Content Marketing Hacks with Matthew Guay (formerly @ Zapier) (26:00)

Turn Sparks into Flames: How to Use Data to Double Down on What Works

How to Mix Social Media and Public Relations to Expand Your Audience (1:23)
[Intermediate] Use the RIFE Method to Research Content Ideas (2:23)
[Beginner] SideBYSide: How to Mine Your Content for Useful Analytics (7:12)
[Expert Interview] Maja's Data-driven Formula for Generating Buzz on LinkedIn® (5:07)
[Intermediate] SideBYSide: Automate the Delivery of Emails Based on a Trigger (2:59)
[Intermediate] What Factors Increase the “Viral Effect” of Content? (2:59)
[Intermediate] ...but What Really Makes a Piece of Content “Go Viral?” (3:06)
[Expert Interview] Joy Schoffler from Leverage PR on Working the Media (5:46)
[Intermediate] SideBYSide: Find and Mass Mail Journalists and VIPs (5:20)

Growth Hacking Retention: Acquisition is Expensive. Retention is Not.

Where the Fun and Money Is (or Mr. Steve’s 100th Birthday Party) (2:37)
[Intermediate] The Fundamentals of Remarketing Based on User Behavior (2:12)
[Intermediate] SideBYSide: Build Audiences Who Engaged on Facebook or Instagram (2:42)
[Advanced] SideBYSide: Let’s Target of Cart Abandoners and Engaged Traffic on FB (1:51)
[Expert Interview] Simon Belak on Segmenting and Lifetime Customer Value (5:02)
[Intermediate] Define and Growth Hack Your Retention Cohorts (2:56)
Practicum: Using Online Communities and Customer Journey Mapping for Retention (17:07)
Assignment: Look Into the Customer Journey of Your Instagram Fans (0:40)

A Short Introduction to the New Section on Careers in Growth Hacking

A Short Introduction to the New Section on Careers in Growth Hacking (1:53)
[Expert Takeaways] Jeremy Epperson & Conversion Rate Optimization (CRO) (11:14)
[Expert Takeaways] Wes Bush on Specializing in Product-led Growth (6:31)
[Expert Takeaways] Chris Out on Building a Growth Agency via Your Personal Brand (4:59)
[Expert Takeaways] Maja Voje on How to Be Successful with Consulting Clients (6:31)
[Expert Takeaways] Sean Ellis' Advice on Starting a Career in Growth Hacking (5:14)

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