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[2020] Growth Hacking with Digital Marketing (Version 7)
Let's Put You On the 🚀Rocketship! Welcome to Growth Hacking 7 -- New for 2020!
Watch the Trailer for Eazl’s 2020 Growth Hacker Certification Course (Version 7) (1:01)
[Beginner] What is Growth Hacking? (1:58)
Hello! Welcome to Growth Hacking 2020 (Version 7)! (4:21)
[Intermediate] How to Launch and Run Your Growth Team (3:10)
Access All of Your 2020 Growth Hacking Templates, Guides, and Special Resources
How to Get Insights from Google Analytics and Apply them to Marketing Funnels
Let Google Analytics Release Your Inner Detective (2:25)
[Beginner] How to Measure Traffic Volume and Visitor Interest (1:33)
[Beginner] How to Measure Engagement and Actions Taken (1:47)
[Beginner] Source/Medium: Where's the Good Traffic Coming From? (2:18)
[Intermediate] SideBYSide: Let's Install Your Google Analytics, Facebook, & Hotjar Pixels w/ Google Tag Manager (13:25)
[Expert Interview] Reva Minkoff on Using Analytics at Different Stages of Growth (6:43)
AARRR! Sailing from Pirate Metrics to the Land of Conversion Funnels (2:40)
[Intermediate] An Introduction to Digital Funnels and Conversion Points (2:29)
Practicum 1: Learn How to Use the Core Functionalities of Google Analytics (27:08)
Assignment 1: Show Off Some of Your New Skills- Search Engine Marketing (SEM) Focus (1:10)
Accelerate Growth by Developing Personas and Focusing on Specific User Segments
What if Your Focus was So Clear You Found Growth Hacks in Your Dreams? (2:22)
[Beginner] The Fundamentals of Segmentation for Growth Hackers (2:27)
[Expert Interview] Thomas Paris from MAD Kings on Segments and Acquisition (6:46)
[Beginner] SideBYSide: How to Use Facebook Audience Insights (Research vs. Ads) (3:04)
[Intermediate] How to Build Personas and Needs Maps through Customer Interviews (3:33)
What are the Building Blocks of a Growth Hacking Campaign? (2:48)
[Expert Interview] Alen Faljic on Soft Data and Design Thinking (7:03)
[Beginner] Three Growth Marketing Concepts We'll Use Throughout the Course (3:57)
[Intermediate] Do You Have a Must-have Product or Service? (2:18)
Practicum 2: Using GA User Segments & Tracking + Facebook Audience Insights (10:49)
Assignment 2: Create a New Buying Feature in the Google Merch Store for the Richard Persona (1:26)
Use Data to Learn Strategies and Run Your Growth Team
You Don’t Need to Know Everything when You Have Data (2:16)
[Analyze Data] The Fundamentals of Lean Analytics (3:05)
[Focus on the Inputs] Find and Measure Your Leading Variables (2:47)
SideBYSide: How to Build and Share Dynamic Analytics Reports with Google Data Studio (10:24)
[Prioritize Growth Ideas] How to Use the ICE System in Growth Hacking (2:11)
[Expert Interview] Tips on Starting a Growth Team from Pedro Clivati (GrowthHackers.com) (10:36)
[Work as a Team] 5 Hats: The Five Skills Needed to Hack Growth (2:17)
Practicum 3: Maja, Davis, and Jure Brainstorm Richard Persona Growth Hacks (11:55)
Assignment 3: Rank Jure’s Waitlist Experiment Idea Using the ICE Framework (0:37)
Find Language/Market Fit: From Copywriting to Dynamic Creative
How to Test Your Way to Language/Market Fit (2:05)
[Beginner] Write Better Copy for Your Emails, Blogs, Websites, etc. (2:51)
[Intermediate] Hacking Acquisition: The 8 Seconds Rule and Channel Testing (3:28)
[Expert Interview] Stella Korošec on Finding Fit with Brand, Audience, and Channel (27:53)
[Intermediate] Try These Methods to Increase Email List Signups (3:02)
[Advanced] What is Dynamic Creative and How Can You Use It? (1:23)
Practicum 4: Let’s Launch and Debrief a Dynamic Creative Ad Test (9:31)
Assignment 4: Use Google Merch Store Data to Find Language/Market Fit Ideas (0:29)
User Experience: How to Increase Conversions by Leveraging Tech and Psychology
What’s the Language Spoken by 65% of the Global Population? (2:49)
[Beginner] The Fundamentals of User Experience (UX) (2:17)
[Beginner] SideBYSide: How to Use Hotjar to Record and Review User Behavior (9:02)
[Beginner] Design a Killer Landing Page (2:42)
Brian Taylor from Amazon on UX and When to Use A/B Testing (6:59)
[Intermediate] Try these Five Methods to Increase Conversions (3:15)
Practicum 5: UX & Conversion Elements in Digital Purchasing Environments (20:24)
Assignment 5: Use Hotjar Recordings to Generate Landing Page Optimization Ideas (0:36)
The Fundamentals of Driving, Directing, and Tagging Traffic
Imagine Yourself Managing Your Own Digital Airport (2:08)
[Beginner] The Structure, Channels, and Metrics of Online Advertising (3:41)
[Beginner] The Fundamentals of Setting Up Search (or “CPC”) Ads (2:42)
[Beginner] Audiences and the Basics of Social Media Advertising vs. PPC (2:18)
What’s the Most Important Part of Your Funnel? (2:15)
SideBYSide: How to Use Email Marketing in Today’s Marketplace (17:53)
[Beginner] Send More Effective Marketing Emails (3:22)
[Intermediate] Three Advanced Email Marketing Implementations (3:15)
[Expert Interview] Katie from Rebrandly Teaches the Basics of Link Management (20:56)
[Advanced] Use UTM Tracking to Compare Channels and Content (2:51)
[Advanced] SideBYSide: Append UTM Codes to a Link (1:46)
[Expert Interview] Facebook Ads Strategy in 2020 with Jure Knehtl (€60m+ Sold) (12:08)
Practicum 6: 20 Minutes inside the Facebook for Business Platform with Jure (19:30)
Strategies for Optimizing for Personas and Users that Generate the Most Revenue
Could Lifetime Customer Value Be the Most Important Marketing Metric? (3:33)
[Intermediate] How to Estimate Lifetime Customer Value and Acquisition Cost (3:21)
[Advanced] Place a Value at Each Point of Conversion in Your Funnel (3:11)
[Expert Interview] Gabe Villimizar on B2B Sales Using LinkedIn & Social Media (31:13)
[Intermediate] SideBYSide: Let’s Estimate LTV and CAC of Different Personas (6:58)
As We Shift Focus on Revenue, Let’s Move Our Focus Down the Funnel (1:37)
[Beginner] Five Must-know Search Engine Optimization (SEO) Practices (3:09)
[Intermediate] The Five-Point SEO Checklist for Content Marketing (1:58)
Practicum 7: Content Marketing Hacks with Matthew Guay (formerly @ Zapier) (26:00)
Assignment 7: Create Your First Custom Report and Pilot an SEO Strategy (2:51)
Turn Sparks into Flames: How to Use Data to Double Down on What Works
How to Mix Social Media and Public Relations to Expand Your Audience (1:23)
[Intermediate] Use the RIFE Method to Research Content Ideas (2:23)
[Beginner] SideBYSide: How to Mine Your Content for Useful Analytics (7:12)
[Intermediate] SideBYSide: Automate the Delivery of Emails Based on a Trigger (2:59)
[Intermediate] What Factors Increase the “Viral Effect” of Content? (2:59)
[Intermediate] ...but What Really Makes a Piece of Content “Go Viral?” (3:06)
[Expert Interview] Joy Schoffler from Leverage PR on Working the Media (5:46)
[Intermediate] SideBYSide: Find and Mass Mail Journalists and VIPs (5:20)
Practicum 8: How to Use Conversion Data to Find Growth Opportunities (8:58)
Assignment 8: How Would You Expand the Google Merch Store Beyond the US (0:41)
Growth Hacking Retention: Acquisition is Expensive. Retention is Not.
Where the Fun and Money Is (or Mr. Steve’s 100th Birthday Party) (2:37)
[Intermediate] The Fundamentals of Remarketing Based on User Behavior (2:12)
[Intermediate] SideBYSide: Build Audiences Who Engaged on Facebook or Instagram (2:42)
[Advanced] SideBYSide: Let’s Target of Cart Abandoners and Engaged Traffic on FB (1:51)
[Expert Interview] Simon Belak on Segmenting and Lifetime Customer Value (5:02)
[Intermediate] Define and Growth Hack Your Retention Cohorts (2:56)
Practicum 9: Using Online Communities and Customer Journey Mapping for Retention (17:07)
Assignment 9: Look Into the Customer Journey of Your Instagram Fans (0:40)
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You Don’t Need to Know Everything when You Have Data
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