Welcome to the Facebook for Business 2022 Certificate Course
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Meet Your Instructor and Get an Overview of Your Learning Experience (5:53)
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Who Can You Reach with Facebook, Instagram, and Messenger Ads? (2:31)
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Access All Course Templates, Guides, and Special Resources
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Complete this Course and Earn Your Facebook for Business 2022 Certificate (0:21)
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[Expert Interview] Jack Paxton on iOS 15, COVID & Paid Traffic in 2022-23 (32:17)
Let’s Set Up Your Facebook Pixel, Catalog, and Back-end
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What Presidential Politics and the Facebook Pixel Have in Common (2:12)
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How to Add Profiles and Manage Ad Account Collaborators (2:43)
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How to Set Up Your Facebook Pixel (2:48)
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How to Sync Your Online Inventory with Facebook for Business (7:08)
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How to Create Product Sets from a Facebook Catalog (2:10)
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Let’s Review What You Learned about Facebook for Business Setups (0:43)
How to Build High-quality Facebook and Instagram Audiences
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How Project Repat Uses Core, Custom, and Lookalike Audiences (3:47)
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How to Create a Custom Conversions and Custom Audiences (8:06)
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How to Create Lookalike Audiences to Expand Your Reach (2:02)
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How Hippie Runner Grew Sales by 75x with a Mix of Audiences (3:33)
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What’s Eazl’s Rule of 80 for High-quality Interest Targeting? (3:08)
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How to Create an Interest-based Core Audience (4:58)
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Assignment: Find an Eazl Rule of 80 Interest that You Can Use for Targeting (3:03)
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How to Create Engagement Audiences for On-platform Retargeting (3:07)
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Three Key Takeaways about Facebook and Instagram Audiences (2:19)
How to Use Facebook’s Robots to Create Ads that Will Work
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There’s a New Way to Test Creative that Will Save You Hundreds of Hours (2:34)
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What is Dynamic Creative and How Can You Use It? (1:23)
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How Dynamic Creative Helps Weight Watchers Improve CTRs by 190% (2:48)
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Assignment: Let’s Practice Creating the Elements of a Dynamic Creative Test (6:08)
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Let’s Launch a Dynamic Creative Ad Test Together (6:43)
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How to Read the Results of Your Dynamic Creative Ad Test (4:29)
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Let’s Reinforce Your Learning about Ad Creative and Dynamic Ads (2:09)
Let’s Build Your Advertising Skills by Launching Ads Together
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What are Objective-Driven Ads and Why Does an Objective Matter? (2:26)
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Take a Quick Crash Course on Objectives, Ad Sets, and Ad Formats (2:18)
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5 Facebook / Instagram Ad Set Features You Need to Know (2:41)
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Let’s Build Your Facebook for Business Ad Management Muscles (0:44)
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Let’s Build Local Awareness for a Store or Physical Location (8:42)
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Let’s Launch a Split Test Campaign to Find Out Which Audience is More Receptive (7:06)
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Let’s Get Leads for an Expensive Product Using Lead Ads (10:45)
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Let’s Introduce a Brand to an Audience Using the New Canvas and Creative Hub (8:55)
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Let’s Growth Hack Customer Service with a Messenger Campaign (5:27)
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Three Takeaways from the Ad Launching Exercises You Just Finished (2:23)
How to Use Eazl’s CRED Process for Scaling Your Campaigns
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How Many Impressions and Clicks Would You Need to Get 10,000 Sales? (2:40)
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Introducing Eazl’s CRED Facebook for Business Scale Strategy (4:02)
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Step 2 in Action: How We Build Retargeting Audiences (3:11)
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Step 3 in Action: How We Build Lookalike Expansion Audiences (1:51)
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Key Takeaways from the Scaling Section (1:02)
How to Request Your Certificate and Key Course Takeaways
