Get the real-world skills of a Facebook / Instagram ads expert…in less than 3 hours and earn your Facebook for Business certificate from Eazl. || Content Fresh as of January 2019
Say goodbye to the fluff of other online advertising courses! Now, you can “learn by doing” for a faster, more effective approach to Facebook, Instagram, and Messenger advertising. There’s so much cool stuff with Facebook, Instagram, and Messenger ads that most people don’t even know about. At last, you can be ahead of the game. Are you ready?
Whether you’re a corporate marketer seeking to become a better Facebook for Business ads manager, a small business owner wanting to leverage Facebook or Instagram more successfully, or any other professional looking to expand your influence through Facebook for Business advertising, this course is for you. And when you finish 100% of the course, you’re eligible to receive a custom, hosted, verifiable Facebook for Business 2019 Certificate designed, hosted, and issued by Eazl!
Facebook for Business Advertising – The Underutilized “Secret Weapon” of Modern Business
Despite what most people think, Facebook, Instagram, and Messenger ads are not just about making sales. Facebook for Business is a powerful way to communicate with hyper-targeted groups of people. You can use Facebook, Instagram, or Messenger adsfor community building, employee recruiting, public relations, event promotion, and of course, selling your products and services.
With this course, you’ll discover remarkable strategies for leveraging Facebook advertising. You’ll be able to:
With this Facebook for Business suite at your fingertips, you’ll gain a much greater understanding and capacity for digital marketing, social media, and online advertising. In the world we live in today, this is a crucial set of skills for many top-notch professionals.
(Remember, you’ll also qualify to receive your Facebook for Business 2019 Certificate. This certificate, offered by Eazl, is the verification of your Facebook, Instagram, and Messenger advertising skills. It can be shown to your clients or employers, linked to your resume, and presented on your LinkedIn® profile).
Great News – You Can Do Everything in This Course on Your Own
Super Easy Facebook for Business Strategies! No Developer Required!
Suitable for anyone who has basic computer skills, this course provides a comprehensive overview of Facebook for Business. There’s so much you can do with Facebook, Instagram, and Messenger Ads on your own and without a developer (and you’ll learn how to do it all in just three hours!)
The first section of the course will help you set up your Facebook for Business infrastructure. You’ll learn what the core tools are, how to set them up, and how to use them. You’ll also install the Facebook Ads Pixel and learn how to use Custom Pixel Events.
In the next section, you’ll discover the advantages of Facebook for Business’ best feature – hyper-targeting. You’ll learn how to create core, custom, and lookalike Facebook audiences using demographic, behavioral, and interest-based data. You’ll create customer audiences by importing external sources of data to Facebook (like an email list). You’ll also become capable of setting up geo-targeted audiences, “visitor to a destination” audiences, income-targeted audiences, and a whole lot more.
Next, you’ll learn how to optimize the design of your ads. You’ll learn how to use Dynamic Creative to automatically test which photos, videos, headlines, and other creative elements work best. You’ll also learn how to use the Facebook Creative Hub and the new Facebook Canvas Ads (new for 2019).
The final two sections of the course will focus on skyrocketing your skills for launching Facebook, Instagram, and Messenger Ads. You’ll go through 5 real-world campaign setups and launches where you’ll learn how to use features like Facebook lead ads, Messenger ads, Product Sets, and custom offers. Then, you’ll learn how to use the CRED system for scaling your ad campaigns once you’ve found some initial success with an audience and ad group.
By completing the course, you’ll earn your Facebook for Business 2019 Certification, which can strengthen your reputation, your resume, and your LinkedIn® profile.
This course also offers you a full money-back guarantee if you’re not satisfied. However, it has already received 1,200 five-star reviews on learning platforms across the internet. We’re confident you’ll love this learning experience!
Content Upgrade Journal
(Version 2) October 1st, 2018: Complete Course Rebuild for 2019
You always have fresh content with Eazl! Here are some of the key features that are covered in this update:
Eazl is the online school that fits your life. Since launching in 2013, Eazl courseware has received 10,000+ 5-star reviews and is trusted by teams at Tesla, Harvard, the World Bank, and many other leading organizations. Today, 150,000+ students use Eazl to build and prove their skills from anywhere, on any device, on their own schedule.
Eazl also offers you industry-leading digital student support. More than just Q&A, you can get high-quality feedback on projects that can be career game-changers for you--like your resume and completed course projects. For example, many students at the University of San Francisco and EDHEC Business School submit and receive feedback on their resumes from Eazl’s student support team before graduating. Our team is passionate about delivering you honest feedback to support your learning and enable you to put your best foot forward.
You can take advantage of three kinds of learning experiences with Eazl: Career Hacking, certificate courses, and Eazl’s BFE Program.