Version 2.: Fresh as of November 2021
Used by Teams at Spotify, Pepsi, Twitter, and other leading organizations
5/5 Stars: "Very useful. Extremely interactive. Knowledgeable presenter." - Jennet Ingram
5/5 Stars: "A great course, easy to follow if you already have some experience with digital marketing. It's a short and to the point introduction to Twitter ads, and a practical one as well. You'll create various campaigns alongside this course, see how the platform works, get tips on what could work best." - Ioana Dragos
Your Complete Twitter Advertising Learning Experience!
- Install the Twitter tracking pixel and use it for retargeting
- Deploy all of Twitter’s objective-driven ad campaigns
- Target Twitter users based on a variety of characteristics and behaviors
- Build and use Twitter’s custom creative formats like Twitter Cards
- Learn to analyze the success of campaigns using real data
- Earn your Eazl Twitter Ads 2020 Certificate
Perfect for Digital Marketers, Entrepreneurs, Community Managers, and Public Relations
It seems that people are increasingly numb to advertising that tries to take you from a complete stranger to some company and turn you into a client right away. Today, people like to discover brands for themselves. Luckily, there’s a great network for that: Twitter. Twitter is a network where users go to discover new things, see what peers and influencers are doing, and learn what’s happening. That’s why it’s a great place to advertise.
You’ll likely love this course if you’re a...
- Digital marketer who wants access to the most educated social network in the world
- Entrepreneur wanting to introduce your products, services, or ideas to the world
- Social media or community manager looking to engage an existing following
- Public relations professional looking to control the narrative in important conversations
If you want to be able to launch Twitter Ads almost instantly, this course is for you. Eazl’s Twitter Advertising Certificate Course is a well-crafted learning experience that’s hands-on, concise, and engaging. In this course, you will:
- Learn about the Twitter user base and their behavior patterns
- Participate in an interactive simulation game based on a real Twitter Ads case study
- Deploy campaigns with your instructor to build your intuition on the platform
- Use multiple advertising strategies and see their results
Integrate digital marketing tools like Google Tag Manager and Google Analytics
This course is chock full of activities that allow you to practice what you’re learning. You’ll work with your instructor over multiple Eazl Side-by-Side exercises to craft creative assets specific to Twitter Advertising, install the Twitter Ads Pixel, target Twitter users, and deploy each of Twitter’s objective-driven ad campaign formats.
Why Learn with Eazl?
If Eazl is a reincarnated spirit, it was someone like Harriet Tubman in a past life: a rebel humanitarian. Since publishing Eazl’s breakout course called “Career Hacking” in 2014, Eazl has become one of the most powerful forces in independently-produced online education. By channeling Eazl’s service-oriented heart, the Eazl team has successfully built a community of more than 150,000 professionals worldwide. When you learn with Eazl, it’s like you’re learning with your smart business family. Clear, fun, practical, and human-oriented learning experiences have made the Eazl course catalog and community what it is today… and we’re just getting started.
Join us on this adventure today! We’ll see you inside the course.
Content Upgrade Journal
- Version 2.1 (November 2021) In this upgrade, we've added an expert interview with digital agency owner Jack Paxton. In this interview, you'll learn how iOS 15 and GDPR are impacting the digital advertising space generally and where Jack sees opportunities going forward.
Eazl is the online school that fits your life. Since launching in 2013, Eazl courseware has received 25,000+ 5-star reviews and is trusted by teams at Tesla, Harvard, the World Bank, and many other leading organizations. Today, 250,000+ students use Eazl to build and prove their skills from anywhere, on any device, on their own schedule.
Eazl also offers you industry-leading digital student support. More than just Q&A, you can get high-quality feedback on projects that can be career game-changers for you--like your resume and completed course projects. For example, many students at the University of San Francisco and EDHEC Business School submit and receive feedback on their resumes from Eazl’s student support team before graduating. Our team is passionate about delivering you honest feedback to support your learning and enable you to put your best foot forward.
You can take advantage of three kinds of learning experiences with Eazl: Career Hacking, certificate courses, and Eazl’s BFE Program.
- Career Hacking is the best-selling career management course in the history of the Internet. It’s a great way to learn how the job market works, to refine your career strategy, and to build your resume and LinkedIn® profile. We also offer additional services to help you build a strong professional brand and navigate your job search.
- Eazl’s certificate courses enable you to develop a specific skill, get templates and tools related to the skill that you can alter for your own uses, and receive a customized certificate for completing the course. For example, Eazl’s Growth Hacking with Digital Marketing class is a certificate course with more than 35,000 alumni worldwide.
- In Eazl’s Business, Finance, and Economics Intensive (BFE) program, you’ll learn everything you need to know to be a capable, well-rounded businessperson. Through the BFE program, you pick among 5 specializations or complete all 5 to prove that you’re someone who deserves a seat at the leadership table.
StartWelcome to the Twitter Ads 2022 Course from Eazl (4:39)
StartTwitter: The “Instant” Social Network (2:56)
StartPlay the Interactive Twitter Ads Manager Simulation Game (2:49)
StartRevealed: The Results of the Twitter Ads Simulation Game (1:13)
StartLet’s Set Up Your Twitter Ads Account (Beginner) (1:54)
StartLet’s Set Up Your Twitter Pixel with Google Tag Manager (Intermediate) (7:36)
StartRecap: The Twitter Network and Building Remarketing Audiences (1:16)
Start[Expert Interview] Jack Paxton on iOS 15, COVID & Paid Traffic in 2022-23 (32:17)
StartConcepts We’ll Be Using to Launch Twitter’s Objective-driven Campaigns (3:45)
StartCAP: The Three Components of the Twitter Ads Ecosystem (3:24)
StartLet’s Design Creatives in the Twitter Ads Creative Center (Beginner) (15:12)
StartLaunch a Video View Campaign with a Risk Reversal Strategy (Intermediate) (8:13)
StartLaunch an Engagement Campaign Using Event Targeting (Intermediate) (6:48)
StartLet’s A/B Test Ad Content in a Website Clicks Campaign (Intermediate) (5:36)
StartLet’s Build Brand Awareness with Competitor Audiences (Intermediate) (5:44)
StartLet’s A/B Test Follower Campaigns vs. Awareness Campaigns (Intermediate) (2:35)
StartLet’s Launch an App Install Campaign with On-platform Remarketing (Intermediate) (5:56)
StartLet’s Create Tailored Audiences with an Off-Twitter Datasource (Intermediate) (6:18)
StartLet’s Launch a Remarketing Campaign Using Tailored Audiences (Intermediate) (3:02)
StartLet’s Analyze the Viral vs. Paid Reach of Your Promoted Tweets (Beginner) (2:36)
StartLearn 5 Optimization Techniques for Your Campaigns (Intermediate) (14:09)
StartLet’s Bulk Edit Your Twitter Ads Campaigns (Advanced) (2:20)