[Advanced] Build an Automated Google Analytics Monitoring System

(2019) Growth Hacking with Digital Marketing [Version 6.1]

Are You Ready to Growth Hack the Google Merch Store? Let’s Get Started!

Watch the Trailer for Eazl’s 2019 Growth Hacker Certification Course (Version 6) (0:58)
[Beginner] What is Growth Hacking? (1:58)
Hello and Welcome to the 2019 Course from Your Instructors Davis, Maja, and Jure (4:42)
[Intermediate] How to Launch and Run Your Growth Team (3:10)
Access All Eazl 2019 Growth Hacking Templates, Guides, and Special Resources

How to Get Insights from Google Analytics and Apply them to Marketing Funnels

Let Google Analytics Release Your Inner Detective (3:23)
[Beginner] How to Measure Traffic Volume and Visitor Interest (1:33)
[Beginner] How to Measure Engagement and Actions Taken (1:47)
[Beginner] Source/Medium: Where's the Good Traffic Coming From? (2:18)
[Intermediate] SideBYSide: Set Up Your Google Analytics Property (5:47)
[Intermediate] SideBYSide: Two Ways to Install Your Facebook Pixel (2:27)
[Optional] Voice Command Your Google Analytics Database (3:40)
[Expert Interview] Reva Minkoff on Using Analytics at Different Stages of Growth (6:43)
AARRR! Sailing from Pirate Metrics to the Land of Conversion Funnels (3:15)
[Intermediate] An Introduction to Digital Funnels and Conversion Points (2:29)
Practicum 1: Use Google Analytics to Find Good Segments Then Enrich them with Facebook Insights (16:28)
Assignment 1: Get Hands-on with Real Data from the Google Merch Store (3:33)
[Advanced] Build an Automated Google Analytics Monitoring System (27:59)

Accelerate Growth by Developing Personas and Focusing on Specific User Segments

What if Your Focus was So Clear You Found Growth Hacks in Your Dreams? (2:52)
[Beginner] The Fundamentals of Segmentation for Growth Hackers (2:27)
[Expert Interview] Thomas Paris from MAD Kings on Segments and Acquisition (6:46)
[Beginner] SideBYSide: How to Use Facebook Audience Insights (Research vs. Ads) (3:04)
[Intermediate] How to Build Personas and Needs Maps through Customer Interviews (3:33)
[Expert Interview] Alen Faljic on Soft Data and Design Thinking (7:03)
What are the Building Blocks of a Growth Hacking Campaign? (3:27)
[Beginner] Three Growth Marketing Concepts We'll Use Throughout the Course (3:57)
[Intermediate] Do You Have a Must-have Product or Service? (2:18)
Practicum 2: Build the Richard Persona in Xtensio with Maja (3:22)
Assignment 2: Plan a Growth Hacking Experiment for the Richard Persona (1:26)

Use Data to Learn Strategies and Run Your Growth Team

You Don’t Need to Know Everything when You Have Data (3:09)
[Analyze Data] The Fundamentals of Lean Analytics (3:05)
[Focus on the Inputs] Find and Measure Your Leading Variables (2:47)
[Prioritize Growth Ideas] How to Use the ICE System in Growth Hacking (2:11)
[Work as a Team] 5 Hats: The Five Skills Needed to Hack Growth (2:17)
Brian Taylor from Amazon on UX and When to Use A/B Testing (6:59)
Practicum 3: Maja, Davis, and Jure Brainstorm Richard Persona Growth Hacks (12:35)
Assignment 3: Build the Richard Persona in the Google Merch Store (2:57)

Find Language/Market Fit: From Copywriting to Dynamic Creative

How to Test Your Way to Language/Market Fit (2:50)
[Beginner] Write Better Copy for Your Emails, Blogs, Websites, etc. (2:51)
[Intermediate] Hacking Acquisition: The 8 Seconds Rule and Channel Testing (3:28)
[Intermediate] Try These Methods to Increase Email List Signups (3:02)
[Advanced] What is Dynamic Creative and How Can You Use It? (1:23)
[Expert Interview] Savvas Zortikis on Using Viral Loops to Gamify Email Referrals (5:32)
Practicum 4: Let’s Launch and Debrief a Dynamic Creative Ad Test (9:31)
Assignment 4: Use Google Merch Store Data to Find Language/Market Fit Ideas (0:29)
[Intermediate] Maja Practicum: Build an Awesome Experiment Management System (Davis Guest Hosts) (15:04)
Assignment: Rank this Experiment Using the ICE System (1:55)

How to Build Landing Pages and Develop Visual Language Fit

What’s the Language Spoken by 65% of the Global Population? (2:51)
[Beginner] The Fundamentals of User Experience (UX) (2:17)
[Beginner] Design a Killer Landing Page (2:42)
Romina Kavčič: Language + Usability = Conversion (5:55)
[Intermediate] Try these Five Methods to Increase Conversions (3:15)
Practicum 5: How UX Impacts the Way People Shop on Your Site (18:28)
Assignment 5: Reverse Engineer Visual Content for the Richard Persona (1:16)

The Fundamentals of Driving, Directing, and Tagging Traffic

Imagine Yourself Managing Your Own Digital Airport (3:13)
[Beginner] The Structure, Channels, and Metrics of Online Advertising (3:41)
[Beginner] The Fundamentals of Setting Up Search (or “CPC”) Ads (2:42)
[Beginner] Audiences and the Basics of Social Media Advertising vs. PPC (2:18)
What’s the Most Important Part of Your Funnel? (3:10)
[Beginner] Send More Effective Marketing Emails (3:22)
[Intermediate] SideBYSide: Create a Custom Segment in MailChimp (2:47)
[Beginner] SideBYSide: Set Up Basic Link Tracking for a URL (2:31)
[Advanced] Use UTM Tracking to Compare Channels and Content (2:51)
[Advanced] SideBYSide: Append UTM Codes to a Link (1:46)
Practicum 6: Facebook Ads Tips from Jure (He’s Sold €30m+ with FB Ads) (18:35)
Assignment 6: What PPC Ads Drive Good Traffic to the Google Store? (1:25)

Strategies for Optimizing for Personas and Users that Generate the Most Revenue

Could Lifetime Customer Value Be the Most Important Marketing Metric? (3:22)
[Intermediate] How to Estimate Lifetime Customer Value and Acquisition Cost (3:21)
[Advanced] Place a Value at Each Point of Conversion in Your Funnel (3:11)
[Intermediate] SideBYSide: Let’s Estimate LTV and CAC of Different Personas (6:58)
[Expert Interview] Simon Belak on Segmenting and Lifetime Customer Value (5:02)
As We Shift Focus on Revenue, Let’s Move Our Focus Down the Funnel (1:09)
[Beginner] Five Must-know Search Engine Optimization (SEO) Practices (3:09)
[Intermediate] The Five-Point SEO Checklist for Content Marketing (1:58)
Practicum 7: Engineering On-site Psychology to Drive Conversions (29:41)
Assignment 7: Create Your First Custom Report and Pilot an SEO Strategy (2:51)

Turn Sparks into Flames: How to Use Data to Double Down on What Works

How to Mix Social Media and Public Relations to Expand Your Audience (1:27)
[Intermediate] Use the RIFE Method to Research Content Ideas (2:23)
[Beginner] SideBYSide: How to Mine Your Content for Useful Analytics (7:12)
[Intermediate] Three Advanced Email Marketing Implementations (3:15)
[Intermediate] SideBYSide: Automate the Delivery of Emails Based on a Trigger (2:59)
[Intermediate] What Factors Increase the “Viral Effect” of Content? (2:59)
[Intermediate] ...but What Really Makes a Piece of Content “Go Viral?” (3:06)
[Expert Interview] Joy Schoffler from Leverage PR on Working the Media (5:46)
[Intermediate] SideBYSide: Find and Mass Mail Journalists and VIPs (5:20)
Practicum 8: How to Pick Products and Territories for Expansion (15:02)
Assignment 8: How Would You Expand the Google Merch Store Beyond the US (0:41)

Growth Hacking Retention: Acquisition is Expensive. Retention is Not.

Where the Fun and Money Is (or Mr. Steve’s 100th Birthday Party) (3:48)
[Intermediate] The Fundamentals of Remarketing Based on User Behavior (2:12)
[Intermediate] SideBYSide: Build Audiences Who Engaged on Facebook or Instagram (2:42)
[Advanced] SideBYSide: Let’s Target of Cart Abandoners and Engaged Traffic on FB (1:51)
[Intermediate] Define and Growth Hack Your Retention Cohorts (2:56)
Practicum 9: Maja and Jure’s Approaches to Retaining Customers (14:51)
Assignment 9: Develop a Post-purchase Flow for the Richard Persona (1:11)

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