Complete this Course and Earn Your Facebook / Instagram Ads 2019

Facebook / Instagram Advertising 2019 Certificate Course

Welcome to the Facebook / Instagram Ads 2019 Certificate Course

Instagram Hits a Billion: The 2019 (Version 2) Course Trailer (0:57)
Meet Your Instructor and Get an Overview of Your Learning Experience (5:53)
Who Can You Reach with Facebook, Instagram, and Messenger Ads? (2:31)
Access All Course Templates, Guides, and Special Resources
Complete this Course and Earn Your Facebook / Instagram Ads 2019 Certificate (0:21)

Let’s Set Up Your Facebook Pixel, Catalog, and Back-end

[Beginner] How to Add Profiles and Manage Ad Account Collaborators (2:43)
What Presidential Politics and the Facebook Pixel Have in Common (2:24)
[Intermediate] How to Set Up Your Facebook Pixel (2:48)
[Intermediate] How to Sync Your Online Inventory with Facebook for Business (7:11)
[Intermediate] How to Create Product Sets from a Facebook Catalog (2:10)
Let’s Review What You Learned about Facebook for Business Setups (0:43)

How to Build High-quality Facebook and Instagram Audiences

How Project Repat Uses Core, Custom, and Lookalike Audiences (3:57)
How to Create a Custom Conversions and Custom Audiences (8:06)
How to Create Lookalike Audiences to Expand Your Reach (2:02)
How Hippie Runner Grew Sales by 75x with a Mix of Audiences (3:33)
What’s Eazl’s Rule of 80 for High-quality Interest Targeting? (3:08)
How to Create an Interest-based Core Audience (4:58)
Assignment: Find an Eazl Rule of 80 Interest that You Can Use for Targeting (3:02)
How to Create Engagement Audiences for On-platform Retargeting (3:07)
Three Key Takeaways about Facebook and Instagram Audiences (2:19)

How to Use Facebook’s Robots to Create Ads that Will Work

There’s a New Way to Test Creative that Will Save You Hundreds of Hours (2:47)
(New for 2019) What is Dynamic Creative and How Can You Use It? (1:23)
How Dynamic Creative Helps Weight Watchers Improve CTRs by 190% (2:48)
Assignment: Let’s Practice Creating the Elements of a Dynamic Creative Test (6:07)
Let’s Launch a Dynamic Creative Ad Test Together (6:43)
How to Read the Results of Your Dynamic Creative Ad Test (4:29)
Let’s Reinforce Your Learning about Ad Creative and Dynamic Ads (2:09)

Let’s Build Your Advertising Skills by Launching Ads Together

What are Objective-Driven Ads and Why Does an Objective Matter? (2:26)
(Updated for 2019) Crash Course on Objectives, Ad Sets, and Ad Formats (2:18)
5 Facebook / Instagram Ad Set Features You Need to Know (2:41)
Let’s Build Your Facebook for Business Ad Management Muscles (1:07)
Let’s Build Local Awareness for a Store or Physical Location (8:42)
Let’s Launch a Split Test Campaign to Find Out Which Audience is More Receptive (7:06)
Let’s Get Leads for an Expensive Product Using Lead Ads (11:08)
Let’s Introduce a Brand to an Audience Using the New Canvas and Creative Hub (8:55)
Let’s Growth Hack Customer Service with a Messenger Campaign (5:27)
Three Takeaways from the Ad Launching Exercises You Just Finished (2:23)

How to Use Eazl’s CRED Process for Scaling Your Campaigns

How Many Impressions and Clicks Would You Need to Get 10,000 Sales? (2:56)
Introducing Eazl’s CRED Facebook for Business Scale Strategy (4:02)
Step 2 in Action: How We Build Retargeting Audiences (3:11)
Step 3 in Action: How We Build Lookalike Expansion Audiences (1:51)
Key Takeaways from the Scaling Section (1:02)

How to Request Your Certificate and Key Course Takeaways

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