Learn all the skills you need to use Facebook’s advertising tools effectively in less than 3 hours and earn your Facebook Ads 2017 certificate.
Get past the fluff of other online advertising courses! Learn by doing. Get the skills you need to be an effective Facebook Ads manager fast and earn your Facebook Advertising 2017 Certificate.
An EXTREMELY Powerful Tool for Modern Businesspeople
Learning how to use Facebook Advertising isn’t just for launching Facebook ads to sell products. Instead, think of Facebook ads as a way to communicate with hyper-targeted groups of people. Facebook advertisements can be used for recruiting, for public relations, to promote events, to build communities, and, of course, for selling products and services.
Learning to use the Facebook Ads suite for business will enable you to be better at online marketing, modern digital communications, and will give you a strong background for a variety of social media and digital marketing applications. You’ll also earn your Facebook Ads 2017 certificate which you can link to on your LinkedIn® profile, resume, etc.
Overview of the Learning Experience
Suitable for everyone who has basic computer skills, the ability to basic image editing, and can copy and paste a small bit of the Facebook Pixel code into a website’s header, this course will take you through everything you can do with the Facebook Ads Manager before needing to engage a developer (which is a lot). You’ll learn all the fundamentals of the Facebook Advertising ecosystem, learn how to build core, custom, and lookalike audiences (including integrations with CRM platforms and e-mail management programs like MailChimp), how to launch effective campaigns that use the full suite of Facebook Advertising features, and how to use advanced features like the Facebook Product Catalog / Product Feed, dynamic display remarketing, and manual Pixel-based remarketing. You’ll also get to test your skills through one of Eazl’s popular interactive simulation games—a learning experience that blends a real case study with your chance to make decisions and see their impact.
Starting with the Fundamentals of Facebook Marketing and Advertising, you’ll learn how the Facebook Ads Manager is constructed, what the core tools are, and how to use them. You’ll also install the Facebook Ads Pixel and learn the basics of Custom Pixel Events.
With these basics mastered, the course will take you through the creation of core, custom, and lookalike audiences which enable you to take advantage of Facebook Advertising’s best feature—hyper-targeting. You’ll learn how to use demographic, behavior, and interest-based targeting, create lookalike audiences, and create custom audiences by importing external sources of data (like an email list). By the end of this section, you’ll be capable of setting up geotargeted audiences, audiences of visitors to a destination, income-targeted audiences, and a lot more.
The final two sections of the course will build your skills around launching Facebook Ad campaigns, ad groups, and ads including how to use Facebook Advertising features like Facebook Offers, the Facebook Product Feed, lead generation campaigns, and more. You’ll follow along and build your skills around each of Facebook’s campaign objectives and learn how to use important features like Facebook’s offers, Product Feed, lead generation forms, and more.
By completing 100% of the course, you’ll earn your Facebook Ads 2017 Certification which you can then post on your LinkedIn® profile, link to through your resume, and show to clients.
Davis Jones is the co-founder of Eazl, the venture-backed professional development community headquartered in San Francisco. Prior to launching the Eazl community, Mr. Jones placed talent at firms in Silicon Valley, the city of San Francisco, and the North Bay as a headhunter for Robert Half, the international talent consulting firm with ~$5.4 billion in annual revenues. While working in talent acquisition, his clients included Western Digital, Lending Club, Hitachi, and the Kendall-Jackson family of companies and small and medium-sized organizations like hedge funds, non-profits, and biotechnology companies. Before joining Robert Half, Mr. Jones was a team lead and content marketer for the CCA Group, a financial technology consultancy specializing in institutional crowdfund investing.
Eazl's production team is honored to have won multiple production and innovation awards for excellence in producing video-based learning experiences, including Udemy's Innovation Award and Skillshare's Top 5% honor. Today, Eazl is a community of more than 80,000 ambitious professionals around the world. In 2014, Mr. Jones was named one of the North Bay Business Journal's People of the Year for his international economic develop work.
Mr. Jones earned an MBA with a focus in global finance from EDHEC Business School in France, ranked one of the top 50 MBA programs in the world by The Economist, and a bachelor's degree in international economics with a focus on international development (with highest honors) from Sonoma State University in California.