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  Growth Hacking with Digital Marketing Content Upgrade Journal (Current: v4.0)

Version 2.0 Release Notes:

  • The course features brand new introductions. Re-recording of course introduction, section introductions, and conclusions to reflect new material.
  • You can now earn growth marketing ninja stars throughout the course! If you complete your training, you'll earn the Ultra Star and can download the Ultra Star wallpaper as a frequent reminder of your growth hacking skills.
  • You have access to nearly 2 hours of new SideBYSides to support the following technical skills:
    • Target Market Interviewing Analytics
    • Using Google Data to Access Public Demographic Statistics
    • Using the Google Analytics Solutions Gallery
    • Designing Trackable Analytics Funnels
    • Using Funnel Visualization Tools
    • Researching Journalists Who've Written about Similar Stories
    • Creating a Custom Email List Segment
    • Integrating Automated Email Triggers
    • Automating Drip Email Campaigns
    • Setting Up an Adwords Campaign and Group
    • Setting Up a Remarketing List in Adwords
    • Setting Up a Facebook Remarking List
    • Setting Up Dynamic Display Remarketing in Adwords
  • We've added a .pdf from Yahoo! that describes the personas who use Yahoo!'s job seeker offerings as an additional resource in the lecture on Developing Psychographic Customer Profiles.
  • LinkedIn and Twitter profile connections for some of the course's subject matter experts. Connect with them!

Version 2.1 Release Notes:

  • You now have interview summaries for the expert interviews with Brian Taylor, James Kenler, and Reva Minkoff! Get their key points fast

Version 2.2.1 Release Notes:

  • There's a new interview in the final section of the course with Antonio Carella, a mobile developer and software development instructor, on the basics of using APIs and social logins in growth marketing.

Version 2.2.2 Release Notes:

  • Modified an action learning exercise to include better benchmarking statistics. Thanks Luka!

Version 2.2.3 Release Notes:

  • In the Labs section at the end of the course, you'll find an email printout of our exchange with the LinkedIn® ad team about their ad offerings and how much you need to spend in order to get access to their ad support team.

Version 2.3 Release Notes:

  • You'll now experience a richer learning experience with the integration of additional learning resources throughout the course. These tools include a study guide to compliment the course, integration with the EazlVlog which offers real-world examples of the tools taught in the course, and better integration with the Eazl Marketing Mastermind Group. Stay engaged with the many tools you're learning and using!

Version 3 Release Notes:

  • Woohoo Growth Hacking 3 is here and the course is better than ever. Using feedback from the Eazl lead users crew, the Udemy learning team, and other student feedback, we've made a whole host of upgrades! The course is now more project-based, so you'll be able to use sections as you need them to achieve outcomes related to your growth objectives. We've also trimmed out some of the more outdated exercises and SideBYSides and replaced them with fresh content. As a part of this upgrade, there are all new intros in the course and it has been totally re-structured. You also have access to a brand new interview with Peter van Sabben that was recorded in Amsterdam in the Winter of 2015. Peter is one of Europe's leading growth hackers and the co-founder of Growth Tribe, the first ever growth hacking program sponsored by a university (the University of Amsterdam) and backed by Facebook.

Version 3.1 Release Notes:

  • We've added a premium tutorial for you in the Google Analytics part of the Growth Hacking Series. In this live event rebroadcast, you'll see how to call specific data from your Google Analytics properties, leverage it to create automatically-updating dashboards, and publish these dashboards to a private site. Think of this as your business or entrepreneurial HQ. For those of you who have board members, investors, or teammates, you can select the people who will have access to these dashboards so that your team can use data to drive good decisions. Enjoy!

Version 3.2 Release Notes:

  • You have an updated study guide that is better synchronized to the lectures and further study resources in the course. Happy learning!

Version 4.0 Release Notes:

  • Growth Hacking 4 includes tons of new content, including content related to the application of bots to social media, Google 360, automation mashups, and a lot more. We've also streamlined the learning experience with selected new intros, projects, and by de-escalating some content which is less-relevant than when the course was initially launched.