Find Your Tribe, Design a Compelling Product or Service, and Price Your Offering
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Welcome: Course Mission, Platform, & First Section [Business Case Outline Here] (4:56)
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Start Thinking of Your Customers as a "Tribe" (2:18)
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Customer Knowledge: The Starting Point for Most Good Decisions (1:43)
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EazlViews: Melissa Geissinger, President of the Web and Interactive Media Professionals (WIMP) (9:27)
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Specialization and Scope: What Services Should You Offer? (2:20)
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Case Study: How Did Melissa's Freelance Success Begin?
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How to Interview Your Customers Prior to Launch [Sample Interview Script Here] (2:46)
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CCMM: The Fundamentals of eNetworking [Guide to eNetworking Here] (2:24)
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Let's Start Finding the Right Way to Price Your Time (or Services) (1:14)
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How to Find the Market Value of Your Time (2:09)
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Action Learning: Get Yourself a Good Timer Application
Business Development for Freelancers in the Web 2.0 World
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Here's a Modern Approach to Sales (that Won't Make You Feel Lame) (2:48)
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Let's Start Designing Your Business Development System (1:50)
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How to Be a Good Networker in Online Groups, Professional Associations, etc. (2:47)
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From the Vlog: Let's Talk about Buying Followers on Social Media
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The FOX System for Generating Sales Leads (1:38)
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EazlViews: Darcy Schatz, Owner of Organized Today (7:14)
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One Easy Way to Automate the Delivery of Leads (1:34)
Let's Set Up Your Relationship Management System (or CRM)
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Getting Good at Mass Relationship Management is a HUGE Source of Power (and Advantage) (1:50)
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Networking Ninja Training: An Introduction to CRM (1:38)
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[SideBYSide] Let's Set Up a Basic CRM System with Podio (3:45)
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How to Nurture Leads [Guide to Following Up with Leads Here] (2:26)
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SideBYSide: Adding a Lead and Automating the Delivery of a Follow Up Reminder (3:18)
Let's Build Your Portfolio and Getting Your Key Marketing Components Ready
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Let's Take Action Steps Towards Getting Your First Clients (2:02)
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Using the DAG System: How to Prove to Clients that You're Good (2:22)
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How to Use "Informal Chats" to Network with Potential Clients (3:01)
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How to Use Social Proof So You Don't Look Like a Risky Bet to Clients (2:16)
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From the Vlog: Two Recipes for Getting LinkedIn Recommendations
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EazlViews: Laura Texter, Costume Designer in New York City (4:39)
Dude, It's All About the Service Design
Bringing it All Together with Your Business Case
